The Masterclass
Local SEO Foundations — the full curriculum
A recorded, self-paced masterclass built around one repeatable method: research, audit, improve, and report — applied to a real local business presence.
Five modules
How local search works
A plain-language look at how local search results are put together, why business details matter so much, and where beginners typically waste time chasing the wrong signals.
Business-information and listing audits
Learn a repeatable method for checking a business's name, address, phone number, hours, and category across its main listings — and how to record what's inconsistent.
Local page and content basics
How a business's own website pages should describe what it does and where it operates, and simple ways to tighten up structure and clarity without needing to write like a copywriter.
Citation and technical checks
A grounded look at citations (mentions of a business across the web) and a short list of technical basics worth checking — page titles, headings, and mobile usability among them.
Reporting, maintenance, and ethical boundaries
How to write up completed work honestly, what to say (and never say) about expected outcomes, and how to keep a client relationship transparent and low-risk for everyone involved.
By The End
What you'll be able to do
- Audit business details and local pages
- Research relevant local topics and terms
- Improve on-page structure and listing consistency
- Report completed work without overstating ranking impact
Format
What you're getting
Local SEO Foundations is a recorded masterclass (Masterclass (recorded training)) you work through at your own pace. Each module builds on the last, so by module five you'll have practiced the full audit-to-report workflow at least once.
The pace is yours to set. Some learners finish in a focused weekend; others spread it over a few weeks around other commitments. There is no live cohort or community attached to this masterclass — it is the recorded curriculum described above.
Ready to see if this fits your goals?
Learners who complete the modules and start offering audits could potentially build a modest side income from home*, at a pace that depends on their own effort.
* Illustrative only — not a guarantee. Results depend on effort, skills developed, client demand, and market conditions. Read the full disclaimer.