Practice, Not Just Theory
The skills — and the worksheets — you'll actually practice
Each module pairs a short lesson with a real worksheet you fill out. By the end, you'll have a set of completed artifacts you can reuse — and show — on real work.
Local Presence Audit Worksheet
A structured checklist you fill out for any business: name, address, phone, hours, and category, checked against what's actually published online.
Listing Consistency Tracker
A simple table for tracking where a business is listed, whether the details match, and what needs correcting — the backbone of a cleanup package.
Citation and Technical Checklist
A short, practical list of citation and on-page technical checks — the kind that catch real, fixable problems rather than chasing algorithm rumors.
Completed-Work Report Template
A template for writing up exactly what was found and fixed — framed honestly around work completed, never around a promised ranking or result.
Beyond The Worksheets
Research habits that transfer everywhere
Beyond the worksheets themselves, the masterclass builds a few durable habits: checking claims against evidence rather than assumption, documenting your process so someone else could follow it, and explaining findings in plain language a business owner can actually use.
These habits are what make the skill repeatable — and what let you take on a second, then a third, local business without starting from scratch each time.